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Healthy Choices 3: The USDA gives its 2 cents

If we want to choose healthy options, and most of us do...

If we know what those options are, and generally we could figure that out...

Then why don't we do it more frequently? You want to know. I want to know. And so does the United States Department of Agriculture (especially when it comes to healthier food choices).

The USDA did some checking around and figures that most of us believe healthier choices would be good for us. We thrive on books, magazines, and programs offering healthy advice. But according to their research, as a population, we're not consistently acting on what we know.

In their words, "Although we may intend to have a healthy diet, other preferences often beguile us into food choices that may eventually harm our health."

Why? According to a June 2007 article, there are 6 main reasons:


1. Force of habit. Each day, we make decision after decision. Many of our choices are on "auto-pilot." In other words, we do something because it's what we've always done, not because we've thought it through and chosen carefully in the moment. It's essential that we do this, of course. Otherwise, we'd never make it to work in the morning! But the drawback is that it's very easy to get into a rut when it comes to certain unhealthy habits.

2. "I can't afford it." I'm smiling here. If you've read Word Cures, you probably are too. Seems the USDA and I agree on this one!

It's legitimately true that higher quality food tends to cost a bit more than lower quality food. Even if you grow organic in your own backyard, your garden requires more time investment than a quick trip to the store for a box of Pop Tarts. Put a dollar value on your time in the garden, and you've got some pretty valuable green beans on that table!

Here's the thing. If the cost of your customary food items were to drop for some mysterious reason, would you spend the surplus on upgrading the quality of what you buy? Some people would, of course. But more likely, the USDA believes you'd spend the extra money in other budget categories. Or else buy more of the same stuff you're already used to. Food for thought, eh?

3. Flat-rate bias. Did you know you're likely to spend more for a fixed-rate expense than you would be willing to do for separate purchases of the same items? If you've paid for a month's membership at the gym, you're likely to go more frequently than if they charged by the visit. Even if your total cost is more at the flat rate. Psych yourself out on this one!

4. A bird in the hand... vs. planning ahead. It probably won't surprise you to read that people tend to want what they want when they want it. We're willing to gamble tomorrow's health on today's yummy-looking fries.

But it's not as cut and dried as you might think. If both the healthier and less healthy options will occur in the future, people are more likely to chose wisely. One way to use this strategy in your favor is to plan ahead ... meals, for example ... rather than allowing yourself to get caught up in the stress of the moment.

5. Serving size & variety. You know that a modest serving looks bigger on a little plate than it does on a huge one. But did you know that a taller, skinnier glass looks like it contains more quantity than a shorter, fatter glass of the same size?

You'll also eat more of a variety of foods than you would of a single item. How to psych yourself out on this one? Get lots of different fruits and veggies on that plate! Skip the multi-colored jelly beans & variety pack snack foods.

6. Healthy default habits. People often go with the default option. For one thing, it requires less thinking. But here's the clincher. You're less likely to make a grand effort to obtain something you've been getting along without than to let go of something you think you've already got.

Use this news! Where in your life can you set your default habits, and those of your family, to "healthy"?

In closing, you've just gotta love the USDA's summary statement. They're looking for ways to "target those consumers who feel they need extra help making choices that are more harmonious with their own long-term health objectives." My guess is that group encompasses a lot of people!


Elizabeth Eckert can help you explore how simple everyday choices create health — or undermine even the best of intentions. With a background that ranges from energy medicine to structural bodywork to developmental psychology, this "Stick-To-It Coach" has the experience to support you in creating the healthiest possible expression of — you!

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Elizabeth Eckert, Healthy Living & Wellness Coach

Elizabeth Eckert, PhD

I enjoy observing human nature and helping people get healthier. I'm the author of Word Cures, webmaster of the WordCures.com healthy living website, and an organic vegetable gardener. I hang out in spacious North Dakota with Max, my precocious pup. (more)

About This Article

This page contains a single entry from the Healthy Living DIY blog posted on July 25, 2007 10:25 PM.

The previous post in this blog was Healthy Choices 2: Kids & Nutrition Rewards.

The next post in this blog is Healthy Choices 4: It's Not All About the Food.

Many more can be found on the main index page or by looking through the archives.

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Note: The information and ideas offered here are personal opinions of a general nature. No opinion posted here constitutes medical advice, either general or personal. If you have a health concern, please consult with your medical doctor and follow his or her advice. The author disclaims responsibility for any misuse or misinterpretation of any opinion posted here.

(c) 2006-08 Elizabeth Eckert


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